Sarah is a Chartered Marketer and has worked in marketing and communications related roles across various sectors for over 17 years.
She has worked in financial services and a marketing agency, as well as at a mental health charity and in the public sector including education, health care, housing, social services, skills development and destination marketing.
During her time in financial services at the insurance company Aviva, she worked on award-winning marketing activity. She was also recognised by The Marketing Academy as one of the ‘brightest and best’ marketers (their words, not hers) and given one of 30 scholarships for their annual leadership programme.
Over the years, Sarah has managed marketing and communications activity for NHS Digital, Leeds City Council, Liverpool Capital of Culture and the National Skills Academy for Food and Drink.
Sarah graduated from the University of Liverpool with a first class honours degree in English and Communications. She then went on to gain a Postgraduate Diploma in Newspaper Journalism at City University, London, as well as complete the National Council for the Training of Journalists preliminary qualifications.
She was awarded the Scott Trust Bursary from the Guardian Media Group to complete her postgraduate journalism training.
In addition, she has taught on a third year undergraduate communications module at the University of Liverpool and written for The Guardian, The Times and Times Higher Education, as well as worked as Deputy Night Editor on The Guardian website.